Marketing Demystified by Donna Anselmo

Author:Donna Anselmo
Language: eng
Format: epub, pdf
Publisher: McGraw-Hill
Published: 2010-04-25T16:00:00+00:00

FOCUS ON RELATIONSHIPS BEFORE SALES

Networking is more than the practice of handing out business cards. To be successful, you must build relationships. To do that, you must understand what the other person needs and what it will take to build a win-win outcome. Ask questions to learn what other people need and how you can help. (Remember, the goal of networking is to get and give referrals.)

PLAN YOUR CONVERSATION STRATEGY

Once you conquer your fear of making a mistake, you’ll actually enjoy networking. Prepare yourself by having a conversation plan. Planning and practice makes perfect.

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